意大利起泡酒崛起，冲击法国传统香槟市场

Core Insights - Italian sparkling wine production has nearly doubled compared to 20 years ago, significantly impacting the traditional champagne market in France [1] - The global wine market remains sluggish, but sparkling wine, particularly Prosecco from Italy, is gaining popularity [1] - Italy is the leading producer of sparkling wine, accounting for one-third of the global market share, with a projected 12% increase in export volume in 2024 [1] Industry Trends - The share of sparkling wine in traditional wine regions like Bordeaux is rapidly increasing, with sparkling wine production now exceeding half of the total output in the region [1] - Italian sparkling wine producers are targeting the price range of €9 to €15, which has been abandoned by champagne producers, and are actively expanding exports to the UK and US [1] - The taste of sparkling wine has gained widespread acceptance among younger consumers, contributing to its rising popularity [1] Market Challenges - The French champagne industry is experiencing a decline in both production and sales, leading to concerns from the Champagne Producers Association regarding the impact of trade protectionism and competition from sparkling wines [1]