宗馥莉受困911亿娃哈哈商标权辞职单干 押注“娃小宗”锚定年销售额300亿前景难测

Core Viewpoint - The resignation of Zong Fuli, daughter of Zong Qinghou, from her positions at Wahaha Group highlights ongoing governance challenges and unresolved trademark issues, leading her to pursue independent operations under the new brand "Wawaizong" [1][2][10]. Group 1: Resignation Details - Zong Fuli resigned from her roles as chairman and legal representative of Wahaha Group on September 12, 2025, marking her second resignation in a year [4][5]. - Her first resignation occurred on July 15, 2024, due to management challenges and shareholder doubts regarding her leadership [3][4]. - The recent resignation is linked to unresolved trademark usage issues, particularly concerning the valuation of the Wahaha trademark at 91.187 billion yuan [2][9]. Group 2: Trademark and Governance Issues - The Wahaha trademark has a complex history, originating from a dispute with Danone, which involved a failed trademark transfer agreement in 1996 [6][8]. - The trademark's ownership was confirmed to belong to Wahaha Group after a 2007 arbitration ruling, but the transfer to a subsidiary has faced legal hurdles [6][9]. - The inability to resolve these trademark issues has created significant governance challenges for Zong Fuli, leading to her perception of a lack of control [10][12]. Group 3: Future Plans and Market Position - Zong Fuli aims to establish the new brand "Wawaizong" with a sales target of 30 billion yuan, nearly 80% of Wahaha's current revenue [2][13]. - The new brand's trademark is owned by Hongsheng Group, and Zong Fuli has initiated a series of trademark registrations across various sectors [12][13]. - The competitive landscape is intensifying, with rival brands emerging, such as "Wawazhi," which offers similar products at lower prices [13][14]. Group 4: Management Changes - Following Zong Fuli's resignation, Xu Simin has been appointed as the new general manager of Wahaha Group, while the chairman position remains vacant [14]. - The management changes reflect the ongoing restructuring efforts within the company, which has faced challenges in adapting to modern management practices [14].