体育消费点燃湖北假日经济 45.74亿交易额创佳绩

Core Insights - The sports consumption market in Hubei province experienced significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a total transaction amount of 4.574 billion yuan, representing a year-on-year increase of 7.05% compared to 2024 [1] - The province welcomed 15.71 million tourists for sports tourism, marking a 15.66% increase year-on-year, driven by diverse sports consumption scenarios and high-quality event offerings [1][5] Sports Venue and Service Consumption - Sports venue service consumption in Hubei increased by 13.36% during the holiday, highlighting the success of initiatives like "Night Training and Night Competitions" that integrated night markets and cultural districts [2] - The first Hubei Digital Sports Games attracted over 100,000 participants, utilizing technologies such as AI and virtual reality to enhance engagement and expand the boundaries of sports consumption [2] Sports Tourism Growth - The integration of sports and tourism expanded the market, with sports tourism service consumption rising by 15.66% during the holiday, supported by 110 premium sports tourism projects [3] - Popular outdoor activities and scenic routes attracted a diverse range of tourists, contributing to the growth of sports tourism [3] Major Events Driving Consumption - A variety of high-profile sports events, including the 2025 Wuhan Tennis Open and the inaugural FIFA Women's Champions Cup, attracted national visitors and stimulated comprehensive consumption across various sectors [4] - The 2025 Wuhan Sports Autumn Consumption Season featured multiple activities and distributed 10 million yuan in sports consumption vouchers, significantly enhancing the consumer atmosphere [4] Collaborative Efforts in Sports Consumption - Hubei's sports system collaborated with tourism and business sectors to enhance sports consumption experiences, achieving a total sports consumption transaction of 4.574 billion yuan and 15.71 million sports tourism visitors [5]