“制造+服务”，如何“+”出新动能新活力？

Core Viewpoint - The article discusses the emergence and significance of service-oriented manufacturing as a new industrial form that integrates manufacturing and services, aiming to enhance productivity and competitiveness in the manufacturing sector [1][4]. Group 1: Definition and Importance of Service-Oriented Manufacturing - Service-oriented manufacturing involves the integration of service elements into manufacturing, transitioning from merely selling products to offering "products + services" [1]. - The approach is becoming a crucial direction for manufacturing development, as evidenced by various companies implementing customized services and solutions [2]. Group 2: Current Applications and Impact - Companies like Shaanxi Blower (Group) Co., Ltd. and Haier Smart Home Co., Ltd. have successfully transitioned to providing engineering design and customized smart home solutions, respectively, with significant revenue contributions from service offerings [2]. - Data from the Ministry of Industry and Information Technology indicates that service business contributions to revenue growth for selected service-oriented manufacturing enterprises reached 60% [2]. Group 3: Challenges in Transition - The transition to service-oriented manufacturing is complex, facing challenges such as weak supply capabilities for key technologies, lack of a robust standard system, and difficulties in statistical monitoring [3]. Group 4: Policy Support and Future Goals - The government has emphasized the importance of policy innovation to support the development of service-oriented manufacturing, with specific goals set for 2028, including the establishment of 20 standards and the creation of 50 leading brands [4]. - The implementation plan outlines seven main tasks and three special actions to address technological, standardization, and application challenges [4]. Group 5: Potential for Growth - Service-oriented manufacturing holds significant potential for stabilizing growth and expanding domestic demand, as it enhances manufacturing competitiveness and meets evolving consumer preferences for experience over mere functionality [5]. - Experts suggest that the shift towards service-oriented manufacturing can provide consumers with a more comprehensive and convenient experience, thereby stimulating consumption [5]. Group 6: Need for Collaborative Efforts - To fully realize the potential of service-oriented manufacturing, a collaborative effort is required, particularly in shifting manufacturing companies' operational mindset from product-centric to customer-centric approaches [6].