制造+服务”,如何加出新活力

Core Viewpoint - The implementation plan for service-oriented manufacturing aims to enhance its role in high-quality development of the manufacturing industry by 2028, including the establishment of 20 standards, creation of 50 leading brands, and development of 100 innovation hubs [1] Group 1: Definition and Importance of Service-oriented Manufacturing - Service-oriented manufacturing involves the integration of service elements into manufacturing, transitioning from merely selling products to offering "products + services" [1] - Various service-oriented manufacturing models, such as customized services and lifecycle services, are widely adopted, enhancing product value [1] - Companies like Shaanxi Blower Group and Haier have successfully shifted towards service-oriented models, with Haier's scenario brand achieving over 5.1 billion yuan in transaction volume last year [1] Group 2: Challenges in Transitioning to Service-oriented Manufacturing - The transition to service-oriented manufacturing is complex, facing challenges such as weak supply capabilities for key technologies, an incomplete standard system, and difficulties in statistical monitoring [2] Group 3: Policy Support for Service-oriented Manufacturing - The implementation plan targets weaknesses in technology, standards, application scenarios, and industrial ecology, aiming to unleash the vitality of business entities and stimulate innovation [3] Group 4: Future Potential of Service-oriented Manufacturing - Service-oriented manufacturing has significant potential for stabilizing growth and expanding domestic demand, enhancing competitiveness and innovation in the manufacturing sector [4] - It addresses the shift in consumer demand from functional satisfaction to experience prioritization, contributing to a more comprehensive consumer experience [4] - The successful realization of service-oriented manufacturing's potential requires a collaborative effort, particularly a shift in manufacturing companies' operational thinking towards a customer-centric approach [4]