王老吉WALOVI国际罐亮相全球最大食品展Anuga

Group 1 - Wang Laoji officially announced the launch of WALOVI international cans in Germany, marking a significant breakthrough in its international strategy in the European core market [1] - The Anuga Food and Beverage Exhibition, held from October 4 to 8 in Cologne, Germany, attracted over 17,000 professional visitors and featured around 7,800 exhibitors from more than 100 countries, providing a great platform for Wang Laoji's international presence [1] - The international cans have four product variants: classic Roselle Pearl Red, Rainy Sky Green Sparkling, Bright Dawn Orange Sugar-Free, and Glazed Gold Original [1] Group 2 - Wang Laoji has gradually built an overseas path through brand renewal, product matrix upgrades, and channel collaboration, successfully entering mainstream channels in the U.S. such as Costco and Amazon [2] - The company utilizes the "PCBC (Product, Channel, Brand, Culture)" global value model to create a replicable internationalization model in product development, supply chain support, market expansion, and cultural exchange [2] - Wang Laoji plans to deepen its market layout in Europe by constructing a composite market network through large supermarkets and dining channels, while adapting to local tastes [2]