南京国际车展总成交额超15亿

Core Insights - The "2025 Nanjing International Auto Show and Nanjing RV Show" successfully concluded, showcasing the potential and vitality of the Jiangsu consumer market [1] - The event attracted approximately 208,000 visitors over six days, with total vehicle orders reaching 8,526 units and a total order value of 1.517 billion yuan, indicating an increase in both order volume and consumer interest compared to the previous year [1] - Over 80% of the vehicles displayed were new energy vehicles, reflecting a nearly 10 percentage point increase from the previous year, highlighting the growing penetration of electric and hybrid vehicles in the market [1] Event Highlights - The exhibition covered nearly 80,000 square meters with 91 participating brands and showcased nearly 1,000 vehicle models [1] - A special dynamic test drive area featured around 40 new energy models, enhancing the purchasing experience through hands-on interaction [2] - The event included a "NEED FOR STANCE" modification carnival, attracting significant attention with over 1,000 square meters dedicated to showcasing modified vehicles and related activities [2] Consumer Engagement Initiatives - The "Su New Consumption" autumn shopping festival featured various promotional policies, including a vehicle renewal policy offering subsidies up to 8,000 yuan for new passenger car purchases [3] - A "Fuel Jiangsu" lottery for consumers who refuel over 200 yuan, with prizes including a grand prize of 10,000 yuan and a 30 yuan fuel gift package [3] - The event implemented a free registration system for tickets, making it more accessible for attendees and enhancing the overall consumer experience [3]