Xin Lang Ke Ji·2025-10-13 05:18Core Insights - Taobao Flash Sale officially launches Double 11 benefits, offering 88VIP users daily 50% off coupons and over 10 million free meal red packets during the promotional period [1] - The integration of Tao Coins with Flash Sale allows users to earn additional rewards, enhancing customer engagement and spending [1] - Recent financial reports indicate a 25% year-on-year increase in monthly active consumers on the Taobao app, driven by the Flash Sale initiative [1] Summary by Categories Promotions and Benefits - From October 15 to November 14, 88VIP users can access two daily 50% off coupons and additional 5% discounts during Double 11 [1] - Over 10 million free meal red packets will be available for users who search "Flash Sale Double 11" [1] User Engagement and Growth - The integration of Tao Coins with Flash Sale incentivizes purchases, offering 500 Tao Coins for each order and 1000 Tao Coins for orders over 30 yuan [1] - In July, 395 non-food brand merchants achieved over 1 million in monthly transactions through Taobao Flash Sale, with 66 brands surpassing 10 million [1] Brand Participation and Market Impact - As of September, 260 brands, including Midea and Anrensa, have connected their Tmall flagship stores to Taobao Flash Sale, covering various categories such as electronics, beauty, and outdoor sports [1] - Alibaba's Q2 earnings call highlighted the integration of offline brand stores with Taobao Flash Sale, projecting a potential transaction increase of 1 trillion yuan over the next three years [1]