Core Insights - The 2025 World Snooker Xi'an Open has successfully attracted global attention, showcasing the city's capability to host top-tier international events and enhancing its cultural and economic profile [3][4][8] - The event has generated significant economic impact, with direct consumption in Xi'an estimated at approximately 142 million yuan, highlighting the potential of sports and cultural tourism integration [4][6] Group 1: Event Highlights - The opening day featured two players achieving maximum breaks, creating a memorable atmosphere for nearly 10,000 spectators [1] - The event is part of a broader strategy to promote Xi'an as a vibrant city capable of hosting major sporting events, moving beyond its historical attractions [3][4] Group 2: Economic Impact - The 2024 event demonstrated the feasibility of using sports events to drive tourism and consumption, while the 2025 event focuses on activating a broader economic ecosystem [6][8] - The "You Don't Care" ticket initiative offers various discounts and benefits, integrating local attractions and businesses to enhance the overall experience for attendees [6] Group 3: Cultural Integration - The event has successfully combined sports with local culture, as seen in pre-event activities that immersed players in Tang Dynasty culture, which was also broadcasted globally [6][8] - The integration of local businesses and cultural experiences is expected to enhance the cultural value of the event, contributing to Xi'an's soft power [6][8]
解锁“赛事+文旅”路径 度小满世界斯诺克西安大奖赛释放消费新势能
Xin Hua Wang·2025-10-13 05:30