西贝成立新公司，卖预制菜

Core Viewpoint - The establishment of Shenzhen Yuhua Meihao Catering Management Co., Ltd. by Inner Mongolia Xibei Catering Group Co., Ltd. indicates a strategic expansion into the pre-packaged food and food internet sales sectors, amidst recent controversies regarding the quality of its food offerings [1][3]. Group 1: Company Overview - Xibei Catering was founded in 2017 and is based in Hohhot, Inner Mongolia, with a registered capital of 89.9029 million RMB [3]. - The company has invested in approximately 190 enterprises, showcasing its extensive involvement in the catering industry [3]. Group 2: Recent Controversies - Xibei Catering faced public backlash after a social media post by Luo Yonghao criticized its dishes as being primarily pre-packaged, leading to significant media attention [3][4]. - In response, the founder, Jia Guolong, denied the allegations, asserting that no dishes are pre-packaged and announced plans to open all kitchen operations to the public [4]. - Following media investigations revealing management issues, including the use of expired ingredients and unqualified staff, Xibei issued an apology and committed to improving food preparation processes by October 1, 2025 [4]. Group 3: Marketing Strategies - To regain consumer trust during the National Day holiday, Xibei launched promotional activities, including a 100 RMB dining voucher for customers and a price reduction on certain menu items, with some prices dropping by over 20% [4].