郓城农商银行：智慧平台升级，驱动重点行业营销效能提升

Core Insights - The upgraded smart service platform significantly enhances marketing efficiency and effectiveness by providing clear marketing directions and precise customer targeting, addressing previous challenges in traditional marketing methods [1][2] Group 1: Marketing Efficiency - The bank's previous marketing approach relied on blind promotion based on lists from headquarters, lacking clear direction and customer segmentation [1] - The upgraded platform allows for real-time customer demand uploads and efficient visit documentation, resulting in a substantial increase in marketing efficiency [1] Group 2: Data Utilization and Management - The traditional marketing model faced issues such as scattered information collection, low data utilization, and difficulties in supervision [1] - The bank's focus on "precise marketing for key industries" and "statistical supervision management empowerment" aims to resolve these issues through a data-driven approach [1][2] Group 3: Real-time Monitoring and Verification - The statistical supervision module enables real-time tracking of marketing progress, including the number of visited clients and success rates of demand matching [2] - A dual mechanism of "data verification + on-site validation" is implemented to identify and correct issues like "false visits" and "information omissions," ensuring effective marketing execution [2] Group 4: Future Development - The bank plans to expand marketing scenarios across more industries, leveraging digital tools to promote high-quality business development and better serve the local real economy [2]