Core Insights - MINISO LAND, a strategic store format of MINISO, has launched its first dual-store in Chongqing, creating a consumption and social hotspot in the city [1][2] - The new stores feature an immersive IP experience and large spaces, resonating with Chongqing's unique urban culture and contributing to the city's development as an international consumption center [1] - The stores showcase over 80% of their products from popular global IPs, with more than 6,100 SKUs available, highlighting MINISO's strong IP operation and commercialization capabilities [1] Company Strategy - MINISO's dual-store model in Chongqing reflects its strategy of opening larger and more impactful stores, reinforcing its presence in the Southwest market and enhancing brand recognition [2] - The company plans to continue expanding in high-potential cities, creating more "interest consumption" landmarks that combine IP appeal with local characteristics [2] Product Offering - The Chongqing MINISO LAND stores feature a variety of globally recognized IPs, including Hello Kitty, Stitch, Zootopia, Chiikawa, and Harry Potter, emphasizing the company's focus on popular culture [1] - MINISO employs a dual strategy of leveraging top-tier licensed IPs alongside its own original IPs, fostering a collaborative IP matrix that enhances its market presence [1]
持续发力“首发经济” 名创优品MINISO LAND双首店亮相重庆