Bank Of Shanghai(SH:601229) Jin Rong Jie·2025-10-13 06:26Core Viewpoint - Shanghai Bank aims to become the most distinctive and best-experienced financial institution for people's livelihood, focusing on public welfare and community elderly care, enhancing service content and frequency through deep engagement and innovative services [1] Group 1: Event Overview - The "Respect for the Elderly Month" activities launched on October 10, 2023, at Wanping Theatre, themed "Shanghai Bank Elderly Care 'Benefits' Together, Beautiful Life 'Together'" [1] - The activities will run until October 31, 2023, targeting the actual needs of elderly citizens in Shanghai [2] Group 2: Thematic Activities - Four thematic activity areas include "Enjoy Consumption," "Warmth of Chongyang," "Smart Living," and "Vibrant Silver Age," providing comprehensive services for the elderly [2] - "Enjoy Consumption" offers discounts and benefits across six scenarios: housing, food, travel, entertainment, transportation, and health, including mobile payment tools [2] - "Warmth of Chongyang" features community performances and health services for the elderly, including home visits for high-risk groups [2] - "Smart Living" focuses on teaching elderly individuals to use smartphones and mobile payments, along with ongoing fraud prevention education [2][3] Group 3: Community Engagement - The "Vibrant Silver Age" initiative includes the annual "Golden Elm Award - Chongyang Song Festival," promoting a healthy and active lifestyle among the elderly [3] - The event featured a lively atmosphere with a themed market and traditional opera performances, enhancing community engagement [4] Group 4: Partnerships and Support - The event received strong support from various organizations, including China UnionPay and Shanghai Yue Opera, offering special services like discounted community dining and elderly assistance programs [7] - Additional activities around the Chongyang Festival will include initiatives to promote filial piety and community engagement through photo collections and messaging activities [7] Group 5: Financial Services Focus - Shanghai Bank has been a pioneer in pension services since 1998 and has positioned itself as a "Pension Financial Service Expert," serving nearly 6 million elderly clients [8] - The "Respect for the Elderly Month" activities reflect the bank's commitment to public welfare and the deepening of its professional services in elderly care [8]