Mei Ri Jing Ji Xin Wen·2025-10-13 06:48Core Insights - The Chinese mobile gaming market has experienced significant ranking shifts among publishers in September, with over half of the top 30 publishers showing fluctuations in their rankings [1][2][3] - Tencent remains the leader in the market, but its growth momentum has weakened, while Point Cloud Interactive has solidified its second position with strong performances from its titles [2][4] - The middle-tier publishers are seeking breakthroughs, with miHoYo's resurgence driven by the 5th anniversary of "Genshin Impact" and new updates [4][5] - Emerging companies like Muto Technology are rapidly rising, showcasing the dynamic nature of the market [5][6] Group 1: Head Publishers - Tencent continues to hold the top position, but its growth has slowed due to a lack of new major events, despite stable performance from older titles [2][3] - Point Cloud Interactive has strengthened its position with two blockbuster games, "Whiteout Survival" and "Kingshot," achieving significant revenue growth [2][3] - The competition among top publishers is intensifying, with slight changes in product strength impacting rankings [2][6] Group 2: Middle-Tier Publishers - miHoYo's revenue increased by 33% in September due to the 5th anniversary of "Genshin Impact," allowing it to rise to the fifth position in the rankings [4][5] - The performance of other middle-tier publishers like Giant Network has declined due to reliance on single products, highlighting the risks involved [4][5] - New products and updates are crucial for maintaining competitive positions among middle-tier publishers [4][6] Group 3: Emerging Publishers - Muto Technology has seen explosive growth with its new game "ACECRAFT," achieving a 439% increase in overseas downloads and a 527% rise in revenue [5][6] - The success of new titles is critical for emerging publishers to establish themselves in the competitive landscape [5][6] - The strategic focus on specific genres and markets has proven effective for companies like Muto Technology and Florere Game [6][7] Group 4: Market Trends - The overall revenue share of Chinese publishers in the global top 100 mobile game publishers increased to 36.1% in September, reflecting the industry's vitality [7][8] - Continuous content updates and strategic global market positioning are essential for maintaining and improving rankings [7][8] - The competitive landscape is characterized by a mix of established leaders, striving middle-tier players, and rapidly rising newcomers [7][8]