Coty(US:COTY) Xi Niu Cai Jing·2025-10-13 06:47Core Viewpoint - Coty Group has initiated a strategic review of its mass cosmetics business to strengthen its leading position in the fragrance sector, which contributes over 60% of its sales [2][4]. Group 1: Business Overview - The mass cosmetics business generates annual revenue of $1.2 billion, including brands like CoverGirl, Rimmel, Sally Hansen, and Max Factor, along with a Brazilian operation that accounts for nearly $400 million [4]. - The strategic review will explore various options, including partnerships, divestitures, and spin-offs, to maximize long-term value [4]. Group 2: Financial Performance - For the fiscal year 2025, Coty reported total net revenue of $5.893 billion, a 4% decrease year-over-year, with Q4 net revenue at $1.252 billion, down 8% [4]. - The high-end beauty segment generated $3.820 billion, a 1% decrease, while the mass beauty segment earned $2.073 billion, an 8% decrease [5]. Group 3: Market Dynamics - The mass cosmetics sector faces challenges from emerging brands that attract consumers with faster product launches and more affordable pricing, leading to a decline in Coty's market position [5]. - The overall beauty market is under pressure, with rational consumer spending impacting growth across all segments, including mass cosmetics [5]. Group 4: Strategic Focus - Coty aims to concentrate on its fragrance business, which poses a risk of over-reliance, as it already accounts for over 60% of total sales [5]. - The fragrance market is evolving, with consumer experience becoming a significant factor, an area where Coty may be relatively weak compared to emerging brands [6].