西贝成立新公司 卖预制菜

Core Viewpoint - The establishment of Shenzhen Yuhua Meihao Catering Management Co., Ltd. by Inner Mongolia Xibei Catering Group Co., Ltd. indicates the company's expansion into the pre-packaged food and food internet sales sectors, amidst recent controversies regarding its food quality and pricing strategies [1][4]. Group 1: Company Overview - Xibei Catering was founded in 2017 and is based in Hohhot, Inner Mongolia, with a registered capital of 89.9029 million RMB [4]. - The company has invested in approximately 190 enterprises, showcasing its active role in the industry [4]. Group 2: Recent Controversies - Xibei Catering faced public backlash after a social media post by Luo Yonghao criticized its dishes as being mostly pre-packaged and overpriced, which sparked significant media attention [4][5]. - In response, the founder, Jia Guolong, denied the allegations, asserting that no dishes are pre-packaged and announced plans to open all kitchen operations to the public [5]. Group 3: Management and Operational Adjustments - Following media scrutiny revealing management issues such as the use of expired ingredients and lack of proper certifications among staff, Xibei issued an apology and committed to improving its food preparation processes by moving central kitchen operations to in-store [5]. - To regain consumer trust during the National Day holiday, Xibei launched promotional activities, including a 100 RMB dining voucher and price reductions on certain dishes, with some prices dropping over 20% [5].