ZYSC(SH:600280) Jiang Nan Shi Bao·2025-10-13 07:37Core Insights - The "Double Festival" holiday in 2025 showcased a vibrant celebration in Nanjing, driven by the "Su Super" sports event, resulting in significant tourism and consumption growth [1][6] - The event attracted 2.22 million visitors to Jianye District, generating a tourism revenue of 736 million yuan, marking a year-on-year increase of 14.39% [1] Group 1: Event Impact - The first quarter-final of the "Su Super" attracted 61,355 spectators, setting a new record for single-match attendance [2] - Nearby hotels reported occupancy rates exceeding 95%, with significant increases in foot traffic at commercial venues, including a 73% rise in customer flow at the Central Mall [2] Group 2: Consumer Engagement - Jianye District launched various activities to stimulate consumer spending, including a dining invoice lottery with a prize of 10,000 yuan and a large tank model exhibition at Nanjing IFC [3] - The district saw a 19% increase in foot traffic and a 30% rise in sales across major shopping centers during the holiday [4] Group 3: Outdoor Activities - The E3PARK hosted the 23rd Nanjing Tent Festival and Urban Outdoor Sports Carnival, attracting over 20,000 visitors and featuring various sports and cultural performances [5] - Popular tourist spots like the Green Expo Park and Nanjing Eye pedestrian bridge saw a combined foot traffic of 400,000 visitors, highlighting the area's appeal [5]