9月全国乘用车零售销量达224.1万辆 乘联分会：车市将现“银九金十”
Mei Ri Jing Ji Xin Wen·2025-10-13 07:51

Core Insights - In September, China's passenger car retail sales reached a record high of 2.241 million units, marking a year-on-year increase of 6.3% and surpassing the previous record of 2.19 million units set in September 2017 by 50,000 units [1][3] Retail Sales Performance - Cumulative retail sales of passenger cars from January to September totaled 17.005 million units, reflecting a year-on-year growth of 9.2% [3] - The retail sales growth rate showed a trend of "front low, middle high, and back flat," with growth rates fluctuating from 1.2% in the first two months to 11% in the first half of the year, and stabilizing around 6% in the third quarter [3] Brand Performance - Domestic brands maintained strong growth in September, with retail sales reaching 1.5 million units, a year-on-year increase of 13% and a month-on-month increase of 12.9% [4][6] - The market share of domestic brands in September was 66.9%, up 3.6 percentage points year-on-year, while the cumulative market share for the first nine months was 64.8%, an increase of 5.9 percentage points compared to the same period last year [4] Export and Wholesale Trends - In September, China's passenger car exports reached 528,000 units, a year-on-year increase of 20.7% [7] - The wholesale sales of new energy vehicles (NEVs) in September amounted to 1.5 million units, representing a year-on-year growth of 22.4% [9][11] Market Dynamics - The market is shifting towards "reduced price cuts and stable promotions," with 23 models experiencing price reductions in September, compared to 36 in the same month last year [8][9] - The penetration rate of new energy vehicles in retail sales reached 57.8% in September, an increase of 5 percentage points year-on-year [9][11] Future Outlook - The market is expected to show a "Silver September, Golden October" trend, with October's performance anticipated to surpass that of September [3][12] - The upcoming adjustment of the new energy vehicle purchase tax policy in 2026 is expected to stimulate consumer purchases towards the end of the year, contributing to a slight positive growth in the fourth quarter [12]