看完西贝，重新思考消费者沟通

Core Viewpoint - The main issue with Xibei lies in consumer communication, particularly regarding the perception of pre-prepared dishes and their pricing [3][5][6] Group 1: Consumer Perception - There is a disconnect between industry standards for pre-prepared dishes and consumer expectations, leading to misunderstandings [3][5] - Consumers often prioritize their own standards over industry norms, as illustrated by the example of Thunder Technology, which adapted to consumer feedback regarding product quality [4][5] - The failure to effectively communicate with consumers has resulted in a negative perception of Xibei's offerings [5][6] Group 2: Public Relations Strategy - Xibei's decision to open its kitchen to the public was criticized as a poor public relations move, as it did not align with consumer expectations [7][9] - The company’s approach to addressing the controversy has been seen as overly technical and lacking in emotional resonance, failing to engage consumers effectively [37][39] - The reliance on data and professional arguments in public discourse has not resonated with the general public, leading to a one-sided narrative against Xibei [34][36] Group 3: Brand Image and Communication - The brand's image has been negatively impacted by stories that portray its leadership as arrogant, which can deter consumer support [46][47] - Effective consumer communication requires brands to empathize with consumer perspectives and avoid challenging their basic understandings [60][62] - The concept of "knowledge curse" suggests that brands may struggle to communicate effectively if they assume consumers share their level of industry knowledge [59][62]