Google gets strategic market status from UK’s CMA

Core Insights - The UK Competition and Markets Authority (CMA) has designated Google with strategic market status (SMS) in general search and search advertising services due to its significant market power [1][5] - The SMS designation allows the CMA to consider regulatory interventions to promote competition and fair treatment in digital markets, although it does not imply any immediate requirements for Google [2][4] Regulatory Context - The CMA's digital markets competition regime has been active since January 1, 2025, granting it new authority to implement targeted measures [2] - The designation follows an investigation initiated on January 14, 2025, involving consultations with over 80 stakeholders [1][2] Scope of SMS Designation - The SMS designation covers general search and search advertising services, while Google's Gemini AI assistant is currently excluded, though this may be reviewed in the future [3] - Other AI-driven search features, such as AI Overviews and AI Mode, are included in the SMS designation [3] Future Plans - The CMA plans to consult on potential regulatory interventions later in the year as part of its oversight of digital platforms [4] - The CMA aims to promote competition in digital markets to foster innovation and growth across the UK economy [4] Market Position - Google holds over 90% of the search market share in the UK, reinforcing its strategic position in the sector [5] - Google has announced a €5 billion ($5.8 billion) investment in Belgium for 2026 and 2027 to enhance its AI infrastructure and core services [5][6]