假日经济“带火”新茶饮

Core Insights - The autumn season has traditionally been a peak sales period for milk tea, with the recent National Day and Mid-Autumn Festival holidays driving significant sales growth for new tea brands [1] - New tea brands are experiencing remarkable sales increases, with some locations seeing growth exceeding 2000% during the holiday period [1] Sales Performance - Tea brand Cha Bai Dao reported that many of its stores nationwide saw sales increase by over 1000% during the holiday [2] - Different regions showed varying preferences for tea types, with fresh fruit tea being more popular in Jiangsu, Guangdong, and Jiangxi, while fresh milk tea was favored in Sichuan, Hubei, and Shandong [2] - Lesser-known tourist destinations have gained popularity, with cities like Jiayuguan and Bayannur entering the top ten for sales growth during the holiday [2] Transportation Hubs - The integration of commerce and transportation has transformed transport hubs into comprehensive "travel supply stations," leading to significant sales increases for stores located in airports, high-speed rail stations, and service areas [2] - Cha Bai Dao reported that sales at its stores in transportation hubs nearly doubled during the holiday, with one store in Xingtai, Hebei, seeing a 700% increase in daily revenue compared to previous periods [2] Brand Expansion - Sweetlala reported a sales increase of over 50% across its stores nationwide from October 1 to 7, with key regions like Anhui and Hebei seeing growth exceeding 137.7% [3] - Nai Xue's Tea has recently opened its first store in the U.S. in Flushing, New York, achieving a remarkable revenue of approximately $87,000 (around 620,000 RMB) in its first three days, setting a record for new store openings [3]