清华大学教授：人工智能是中国传媒生态变革的核心变量

Group 1 - Artificial intelligence (AI) is identified as a core variable in the transformation of China's media ecosystem, significantly enhancing production efficiency and multimodal expression capabilities in the media industry [1] - The diverse and widespread application of AI technology is driving innovation across traditional sectors such as media, finance, healthcare, education, and manufacturing, while also expanding into new areas like augmented reality, smart city development, and sustainable energy management [1] - AI is pushing the emergence of a new media format, with content production, recommendation, advertising, and audiovisual services around AI becoming increasingly mature, posing challenges to traditional media [1] Group 2 - The Chinese media industry is deeply integrated into the trajectory of digital economy development, with an expanding array of business models and the transformation of traditional mainstream media into new mainstream media [2] - The development of AI, micro-short dramas, short videos, gaming, and live streaming is driving the collaborative growth of media marketing and advertising, serving as a major engine for media development [2] - The global media landscape and order are being restructured, with China's media innovation paving a new path for development [3]