Core Viewpoint - The transformation of Zaozhuang's spicy chicken industry is a significant example of resource-based city transformation, moving from home cooking to a large-scale industrial cluster with a goal of creating a 10 billion yuan industry [1]. Group 1: Agricultural Foundation - The standardized breeding of Sunzhi chickens has been established, supplying 14.4 million quality chicks, 2 million functional eggs, and 1 million weaned chickens annually, improving the quality and consistency of spicy chicken ingredients [2][4]. - A collaborative industrial model has been formed, integrating leading enterprises, bases, parks, family farms, and large-scale farmers, ensuring a standardized supply of Sunzhi chickens and supporting the cultivation of Zaozhuang's specialty peppers [4]. - Farmers benefit from a unified supply of chicks and feed, with guaranteed buyback prices, leading to a fourfold increase in income per acre compared to traditional grain farming [4]. Group 2: Industrial Empowerment - The Zaozhuang spicy chicken cloud kitchen factory operates automated production lines, processing 1,500 whole chickens and 8,000 jin of stir-fried chicken daily, extending shelf life from 1-2 days to 15-180 days [5]. - A comprehensive standard system has been established, including local standards for pepper cultivation and chicken breeding, enhancing the modernization of the supply chain [6][8]. Group 3: Tertiary Integration - The Zaozhuang Spicy Chicken Food Culture City, set to open in May 2025, will serve as a comprehensive park for tourism, culinary experiences, and cultural entertainment, transforming the region's image [9]. - Innovative brand marketing has allowed Zaozhuang spicy chicken to break regional limitations, creating a full-chain e-commerce sales system that includes live-streaming sales [11]. - The spicy chicken industry has generated over 10,000 jobs in related sectors such as catering, logistics, and cultural tourism, demonstrating a cluster effect that supports economic growth [11].
山东枣庄:辣子鸡的产业变革与百亿“雄心”
Zhong Guo Xin Wen Wang·2025-10-13 10:48