新股前瞻|国内排名第四，坦博尔能否靠“户外经济”撑起一个IPO？

Core Viewpoint - Tambor Group is seeking to re-enter the capital market with an IPO on the Hong Kong Stock Exchange, aiming to establish a foothold in the competitive outdoor apparel industry, which is experiencing high growth [1][5]. Financial Performance - Tambor's revenue has shown steady growth, with figures of 732 million RMB in 2022, 1.021 billion RMB in 2023, and projected 1.302 billion RMB in 2024, continuing with 658 million RMB in the first half of 2025 [1][3]. - However, net profit has fluctuated, with 85.77 million RMB in 2022, 139 million RMB in 2023, and 107 million RMB in 2024, indicating a trend of "increased revenue without increased profit" [1][2]. Profitability and Cost Structure - The overall gross margin has varied, recorded at 50.2% in 2022, 56.5% in 2023, and 54.9% in 2024, dropping to 54.2% in the first half of 2025, a decline of 5.6 percentage points year-on-year [2][4]. - Sales and distribution expenses have risen significantly from 200 million RMB in 2022 to 508 million RMB in 2024, increasing its share of total revenue from 27.3% to 39.0% [2][4]. Product Portfolio - As of June 30, 2025, Tambor's product matrix includes 687 SKUs across three main series: top-tier outdoor, sports outdoor, and urban light outdoor, with the urban light outdoor series contributing nearly 70% of revenue [2][5]. - The urban light outdoor series has seen a decline in gross margin, dropping from 57.3% in the previous year to 51.4% in the first half of 2025, indicating potential pricing power issues [2][9]. Market Position and Industry Dynamics - The Chinese outdoor apparel market is transitioning from rapid growth to high-quality development, with a market size increase from 688 billion RMB in 2019 to 1.319 trillion RMB in 2024, reflecting a compound annual growth rate of 13.9% [5][9]. - Despite the growth, the market remains fragmented, with the top ten brands holding only 24.3% of the market share, and Tambor ranking seventh with a 1.5% market share [9][11]. Strategic Initiatives - The company is actively transforming its channels by closing smaller stores and opening new ones in high-end shopping centers, which has led to a short-term decline in offline revenue but a 37.87% increase in the first half of 2025 [3][4]. - Online sales have surged from 226 million RMB in 2022 to 626 million RMB in 2024, with a significant year-on-year growth of 168.5% in the first half of 2025, alongside an increase in online gross margin from 42.0% to 53.4% [4][5]. Competitive Landscape - Tambor faces challenges in the high-end market dominated by international brands like Arc'teryx, while also contending with domestic brands in the mid-range and low-end markets [9][11]. - The company's reliance on the urban light outdoor series for 70% of its revenue positions it more as a lifestyle brand rather than a specialized outdoor brand, increasing competition with fast-fashion brands like Uniqlo [11].