Domino’s Pizza(US:DPZ) Sou Hu Wang·2025-10-13 10:58Core Viewpoint - Domino's Pizza is launching a seasonal promotion for Halloween, featuring upgraded pizza options and limited-time festive snacks, enhancing customer experience and engagement during the holiday season [1][3][5]. Product Upgrades - The "Truffle Flavor Mushroom Chicken Pizza" has increased chicken content by over 300% and added new mushroom varieties, enhancing flavor and texture [3][12]. - The "Sweet Double Shrimp Pineapple Pizza" has increased shrimp content by over 60%, offering a dual shrimp combination for a richer taste experience [3][12]. Seasonal Offerings - A range of Halloween-themed snacks, including "Bat Black Magic Chicken Nuggets" and "Pumpkin Pie," will be available from October 13 to November 16, 2025, creating a festive dining atmosphere [5][6]. - Special promotional packages for Halloween, including classic flavor series and party sets, are available at discounted prices, encouraging group purchases [5][6]. Additional Menu Items - New meat snacks and warm soups are introduced, with the "Hulunbuir Lamb Ribs" and "Valencia Seafood Soup" being highlighted for their quality and flavor [6][8]. - A selection of warm drinks, including "Red Date Goji Drink" and "Berry Time Light Yogurt Drink," will also be available, promoting a cozy dining experience [10][13]. Promotional Activities - From October 13 to November 16, 2025, customers purchasing the upgraded pizzas will enjoy free delivery, enhancing the value proposition [3][12]. - The second serving of warm drinks and soups will be offered at half price during the promotional period, encouraging customers to try more menu items [10][13]. Company Background - Domino's Pizza, established in 1960, operates over 21,000 restaurants in more than 90 countries as of Q2 2025, with over 1,200 locations in mainland China [10][11]. - The company emphasizes quality ingredients and efficient delivery service, promising a 30-minute delivery guarantee in most cities [11].