ERDOS(SH:600295) Shang Hai Zheng Quan Bao·2025-10-13 11:36Core Insights - The conference in Ordos focused on the systematic transformation of mainstream media in the context of the digital and intelligent era, emphasizing the need for deep changes in media practices and technologies [1][2] Group 1: Media Integration and Transformation - Media integration has evolved from "addition" to "integration" and now to "digital intelligence," reflecting profound changes in technology and public opinion ecology [2] - The conference highlighted that media integration is no longer just a technical overlay but involves a comprehensive reshaping of production relationships, communication paradigms, and value chains [2][3] Group 2: Technological Empowerment and Content Value - The conference showcased that technology is the primary driving force behind media integration, with examples such as AI applications and successful media platforms demonstrating significant engagement [3] - Content value reconstruction remains crucial, with discussions on how popular accounts blend mainstream values with youthful expressions to achieve both positive influence and high traffic [3] Group 3: Role of Media in Social Governance - The role of media is shifting from being mere communicators to becoming service providers, as evidenced by local media initiatives that address community needs and enhance social governance [3] Group 4: International Communication and Local Media - The "Local International Communication System Resilience" was effectively practiced, with initiatives like "Global Focus Warm City" enhancing the international communication capabilities of local media [4] Group 5: Future Directions and Practical Examples - The conference served as a platform to summarize past practices and anticipate future directions, showcasing advancements in domestic technology and successful regional media collaborations [5] - The spirit of innovation and proactive engagement in media integration was emphasized, highlighting the importance of maintaining content authenticity amidst technological advancements [5]