Jing Ji Guan Cha Wang·2025-10-13 11:39Core Insights - Great Wall Motors has made adjustments to its direct sales brand "Great Wall Smart Choice," retaining only models under the Wey brand in showrooms, while the Tank 700 will return to Tank brand 4S stores [2][3] - The return of the Tank 700 to the Tank brand 4S stores aims to provide customers with a "one-stop" experience for comparing and purchasing the entire Tank model lineup, enhancing customer engagement and brand loyalty [2] - The restructuring indicates a strategic focus on the Wey brand, with plans to expand the number of direct sales stores to 600 by the end of the year, covering over 200 cities [3] Company Strategy - The "Great Wall Smart Choice" brand was launched in April 2024 to compete with domestic new energy vehicle brands, initially selling high-end models from Wey and Tank [3] - The management and sales channels for Wey and Tank have been merged since 2022, with a current focus on enhancing the Wey brand's market presence through resource allocation [3] - The adjustment in the sales strategy reflects a broader trend of resource concentration on the Wey brand, which has seen significant sales growth, achieving a monthly sales record of 11,000 units in September 2025, a 63.23% year-on-year increase [3] Market Performance - The Tank brand faces challenges, with September sales at 21,400 units, a 14.41% increase year-on-year, but a cumulative decline of 2.75% for the first nine months [4] - Increased competition in the domestic off-road vehicle market has impacted the sales of the Tank 300, a key model for the brand [4] - The strategic withdrawal of the Tank brand from the "Great Wall Smart Choice" is part of a broader response to market changes [4]