永辉超市“商品中心化”战略成零售转型新方向

Core Insights - Yonghui Supermarket has successfully implemented a transformation strategy since May 2024, leading to significant improvements in customer satisfaction, foot traffic, and profitability [1] - During the recent National Day and Mid-Autumn Festival, Yonghui's overall sales from remodeled stores increased by over 100% year-on-year, with customer foot traffic rising by over 80% [1] - The company aims to focus on "people" and "products" in its future transformation efforts, emphasizing high-quality and refined upgrades [1] Group 1: Sales Performance - Yonghui's remodeled stores achieved an average customer foot traffic growth of 80%, with over 60% of these stores entering a stable profitability phase, surpassing the highest levels in the past five years [1] - The sales of 16 popular products increased by over ten times year-on-year, highlighting the effectiveness of the transformation strategy [1] Group 2: Product Strategy - Yonghui Supermarket launched two major product lines: "Yonghui Custom" and its private label "Quality Yonghui," covering various categories such as fresh produce, baked goods, beverages, and daily necessities [2] - The company plans to introduce 60 new products within the year and aims to develop 500 private label products over the next five years to support quality retail [2] Group 3: Supply Chain and Partnerships - Yonghui is committed to optimizing its supply chain and has initiated measures to combat corruption and gray market transactions, establishing a transparent and win-win cooperation mechanism with suppliers [2] - The company aims to identify 200 core strategic partners and develop 100 billion-level flagship products within three years to meet diverse consumer quality demands [2] Group 4: Market Trends - Consumer preferences are shifting towards healthier and more cost-effective products, prompting retail companies to enhance their product development capabilities [3] - Companies are encouraged to establish clear product strategies, implement systematic quality management, and strengthen collaboration with manufacturers to support private label development [3]