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长三角议事厅·周报|宠物经济崛起,长三角构筑全产业链优势
Xin Lang Cai Jing·2025-10-13 12:32

Core Insights - The pet industry in China has reached a scale of over 300 billion yuan, with the number of pet dogs and cats surpassing 140 million, indicating a significant rise in the "pet economy" and emotional consumption trends [1] - The Yangtze River Delta (YRD) region is identified as the core growth area for this trend, with cities like Shanghai, Hangzhou, and Nanjing showing higher pet consumption levels than the national average [1] Upstream - The YRD has established itself as the largest pet product manufacturing base in China, with over 1,200 companies in regions like Nantong and Huai'an [2] - In the first half of this year, Huai'an's pet product exports reached 58.38 million yuan, a 40.2% increase year-on-year [2] - Anhui's Hefei is developing large-scale industrial parks to provide stable, low-cost supplies for brand and channel partners, with an expected annual output value of 6 billion yuan [2] Midstream - Zhejiang enterprises are leveraging e-commerce to transform "YRD manufacturing" into "global consumption," with Yiwu's pet product sales reaching 3 billion yuan, accounting for about 15% of national exports [3] - Companies like Petty and Tianyuan Pet are achieving dual growth through online and offline integration, social e-commerce, and IP marketing [3] - During the 2024 "Double 11" shopping festival, Petty's brand "Jueyan" achieved over 10 million yuan in sales within the first four hours [3] Downstream - Shanghai's pet consumption market is valued between 23 billion to 25 billion yuan, growing at an annual rate of 10% to 15%, representing nearly 8% of the national market [4] - The number of new pet stores on Meituan's platform exceeded 25,000 in 2023, with order volume increasing by over 60% year-on-year [4] - The pet technology market is projected to exceed 30 billion yuan in 2024, with a penetration rate expected to reach 30% by 2025 [4] Challenges - Despite rapid growth, the YRD faces issues such as regional structural mismatches, lack of industry standards, and lagging urban governance [5] - The pet industry exhibits a weak brand presence and service chain inefficiencies, with many manufacturers relying on OEM production and lacking high-end pricing capabilities [6] - There is a significant regulatory gap in areas like pet healthcare and insurance, with a pet insurance penetration rate below 5%, compared to 25% in Japan and 30% in Europe and the U.S. [7] Recommendations - To enhance the pet economy's sustainability, it is suggested to establish a collaborative mechanism for pet economy and animal welfare within the YRD, focusing on standardization across various sectors [8] - The development of "pet-friendly demonstration communities" is recommended to integrate pet services into urban planning, enhancing convenience for pet owners [8] - A "YRD Pet Industry Innovation Fund" is proposed to support the development of pet healthcare devices and services, aiming to improve market efficiency and insurance penetration [9]