倍耐力迎来在华工业布局二十周年
Huan Qiu Wang·2025-10-13 12:46

Core Insights - Pirelli celebrates its 20th anniversary in China, highlighting its significant industrial presence and growth in the automotive market [1][2] - The company has established three factories in China, employing over 5,000 people, and has seen its sales in the Chinese market reach 11% of its global total by 2024 [1] - China is a key market for high-end tires and future automotive technology, with approximately 350 million vehicles and over 21 million cars sold in the first eight months of 2025, of which 45.5% are electric vehicles [1] Group 1 - Pirelli's first production base in China was established in collaboration with Huqin Group in 2005, marking the beginning of a deepening partnership [1] - The company has adopted a "localization" strategy, increasing its production capacity to approximately 15 million passenger car tires, with over 90% being high-value products, and 2 million motorcycle tires [1] - Pirelli's production facilities in China serve not only the domestic market but also the entire Asia-Pacific region [1] Group 2 - The establishment of the "Pirelli Asia-Pacific R&D Innovation Center" in Jining in 2022 reflects the importance of the Chinese market within Pirelli's global framework [2] - The R&D center collaborates closely with the Milan headquarters and integrates with Pirelli's 11 other global R&D centers, engaging in cutting-edge technology experiments with local universities [2] - All Pirelli factories in China adhere to high sustainability standards, with the Yanzhou factory recognized as a national "Green Factory" [2] Group 3 - Over the past 20 years, Pirelli has focused on technological innovation, rigorous manufacturing, and sustainable development, enhancing its local industrial layout and advancing high-end manufacturing levels [2] - The 20th anniversary celebration marks a significant milestone in Pirelli's industrial journey in China and reflects the company's steady progress in collaboration with partners [2]