西贝成立新公司，要卖预制菜？最新回应来了

Core Viewpoint - The establishment of a new company by Xibei for pre-packaged food business has been misinterpreted as a shift towards ready-made dishes, while Xibei clarifies that the new entity is primarily for restaurant operations and does not signify a new business direction in pre-made meals [1] Group 1: Company Developments - Xibei has registered a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., focusing on pre-packaged food sales and food internet sales [1] - As of now, Xibei operates nearly 400 stores nationwide and employs approximately 18,000 staff [2] - Xibei plans to open its first overseas store in Los Angeles in 2024, marking the beginning of its global expansion [2] Group 2: Operational Adjustments - Following a controversy regarding ready-made dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [2] - Xibei has acknowledged the gap between production processes and customer expectations, committing to adjustments such as transitioning from using soybean oil to non-GMO soybean oil and moving certain food preparations to in-store cooking [2][3] - The company has initiated a series of adjustments across its nearly 400 stores, including plans for further upgrades in food preparation standards and a second phase of adjustments for children's meals [3] Group 3: Marketing and Pricing Strategies - To counteract declining customer traffic, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering 100 yuan dining vouchers to customers [3] - On October 1, Xibei implemented significant price reductions on 33 dishes, with some items seeing price cuts of over 20% [3]