Xi Niu Cai Jing·2025-10-13 14:02Core Viewpoint - Great Wall Motors is undergoing significant adjustments in its direct sales channels, with the Tank brand exiting the direct sales system and the "Great Wall Smart Selection" being renamed to "WEY New Energy Direct Sales" [2] Group 1: Direct Sales Channel Adjustments - The Tank brand has completely withdrawn from the direct sales system, while the original "Great Wall Smart Selection" stores have been transformed into WEY exclusive stores, focusing solely on WEY models [2] - In Beijing, many former "Great Wall Smart Selection" stores have completed their transformation, retaining only the main WEY models: Blue Mountain, High Mountain, and Mocha [2] - The new operational model separates sales and service, ensuring the purity of the WEY direct sales system while maintaining after-sales service for Tank users [2] Group 2: Sales and Market Performance - Despite the Tank brand's exit from direct sales, the sales network through authorized dealers remains unaffected, allowing continued sales of Tank models like Tank 700, Tank 300, and Tank 400 [2] - The WEY direct sales network, which was launched on April 24, 2024, aims to enhance brand presence through various formats, with plans to expand from 430 stores to over 600 by the end of 2025, covering approximately 200 cities [2] Group 3: Sales Data Insights - In September 2025, Great Wall Motors achieved total sales of 133,639 vehicles, a year-on-year increase of 23.29%, with 45,961 of these being new energy vehicles and 50,269 sold overseas [4] - The WEY brand's sales reached 11,026 units in September, reflecting a 63.23% increase year-on-year, while the Tank brand's sales were 21,441 units, up 14.41% [4] Group 4: Global Strategy and Market Position - Great Wall Motors is also focusing on its global strategy, with a notable presence in Australia, where it held the "GWM TECH DAY" event to showcase its technology [5] - As of September 2025, Great Wall Motors has sold 39,343 units in Australia, marking a 23.7% year-on-year growth and achieving a market share of 4.3%, ranking seventh among brands and first among Chinese brands [5] - The adjustment in the direct sales channel is seen as a crucial step in the company's transition to new energy, optimizing resource allocation and enhancing brand differentiation [5]