极氪科技集团首席商务官关海涛离职

Core Insights - The departure of Guan Haitao, the Chief Business Officer of Zeekr Technology Group, has raised industry concerns, particularly in the context of the strategic integration between Geely Auto and Zeekr Technology [2][4] - Guan Haitao's tenure included significant marketing initiatives for models like Zeekr 007, emphasizing the integration of brand and e-commerce strategies [4] - Zeekr is currently undergoing major organizational adjustments, including a shift to become a wholly-owned subsidiary of Geely Auto and plans for privatization [4][7] Company Developments - Guan Haitao confirmed his departure from Zeekr Technology Group, marking a significant change in the executive team during a critical period of strategic integration with Geely Auto [2][4] - The integration plan includes Zeekr's delisting from the New York Stock Exchange and a focus on optimizing resources and organizational structure [4][7] - Recent internal adjustments at Zeekr include the appointment of Lin Jie to oversee domestic marketing, aimed at addressing resource allocation issues under a multi-brand strategy [4] Sales Performance - In the latest sales data, Zeekr's sales volume decreased by 14% year-on-year, with cumulative sales for the first three quarters falling short of 50% of the annual target [5] - Overall sales for Geely Auto increased by 43% year-on-year, with a total of 221,966 units sold in the current month [5] - The sales figures indicate challenges for Zeekr, as it faces a trust crisis among consumers due to frequent model changes and quality control complaints [5][7]