业内专家：“好房子”从“满足基本居住”向“创造美好生活”升级

Core Insights - The Chinese real estate market is shifting from a focus on quantity to quality, with an increasing demand for "good houses" that meet higher living standards [1] - The implementation of the "Residential Project Standards" by the Ministry of Housing and Urban-Rural Development marks a transition towards quality and connotation in real estate development [1] Group 1: Market Trends - In the first half of the year, Shanghai's daily sales of available projects reached approximately 10,000 square meters, a year-on-year increase of 38% [1] - Beijing's new residential property online registrations totaled 20,900 units, reflecting an 11.9% year-on-year growth [1] Group 2: Characteristics of "Good Houses" - "Good houses" are defined by four dimensions: safety, comfort, green, and smart, encompassing 16 specific features [3] - Compared to traditional residential products, "good houses" emphasize building standards, planning design, energy efficiency, and smart technology [3] Group 3: Company Innovations - China Energy Construction Group's Urban Investment Development Company integrates "green energy + integrated business + digital services" into community planning and residential design [2] - The company aims to transform from merely constructing houses to creating a better living experience, focusing on safety, low carbon, green, and smart standards [4] Group 4: Construction and Design Practices - The company adopts energy-efficient design principles, optimizing building orientation and ventilation to reduce reliance on air conditioning and lighting [4] - Environmentally certified green materials are prioritized to minimize pollution, and construction follows the "Four Savings and One Environmental Protection" principle to reduce resource waste and carbon emissions [4] Group 5: Project Examples - The "China Energy Construction Shanghai Headquarters Integrated Project" features innovations in safety, comfort, green technology, and smart capabilities, such as high-durability materials and integrated smart home systems [5] - The project aims to provide residents with a sense of safety and comfort, enhancing the living experience beyond basic needs to empower a better life [5]