Businesswireยท2025-10-13 15:00Core Insights - The partnership between PubMatic and MNTN democratizes access to premium Connected TV (CTV) advertising for performance-focused marketers, resulting in a 10% revenue uplift for publishers due to a 14% increase in unique advertiser demand [1][6][11] Group 1: Partnership Impact - The collaboration provides MNTN's self-serve Performance TV platform with direct access to top-tier streaming publishers, enhancing the advertising landscape for marketers [1][5] - MNTN's customer base is largely new to CTV, with 97% of advertisers being entirely new participants, indicating significant market expansion [1][6] - The partnership addresses critical growth challenges for publishers by expanding revenue sources beyond traditional advertiser segments while maintaining brand safety and inventory quality [6][7] Group 2: Market Opportunity - The U.S. CTV ad spend is projected to reach $36.87 billion by 2025, presenting a substantial growth opportunity, particularly for small and mid-size businesses [8] - A significant portion of advertisers (73%) view measurement and attribution as top challenges in CTV, while 68% require transparency in ad placements, which this partnership aims to resolve [9][10] Group 3: Value Creation - MNTN's platform offers auto-optimized CTV campaigns that provide accountability, while PubMatic ensures transparent supply-path connections, enhancing advertiser confidence [4][5] - The partnership allows publishers to achieve sustainable revenue growth from previously inaccessible advertiser segments, diversifying income streams without cannibalizing existing demand [7][11]