大疆降价，影石CEO致歉

Core Viewpoint - DJI has initiated significant price reductions on several products, including the Osmo Pocket 3, in response to competitive pressures and as part of a promotional strategy for the upcoming Double Eleven shopping festival [1][3][9] Pricing Strategy - DJI announced price cuts on various products starting from October 9, with reductions reaching up to 1,478 yuan for certain models [6][8] - The price adjustments are characterized as a routine promotional arrangement for the Double Eleven event, aiming to boost sales and market share [5][9] Market Reaction - The price cuts have led to a surge in consumer demand, with products like the Osmo Pocket 3 quickly selling out [8] - Some consumers expressed dissatisfaction, feeling "betrayed" after purchasing products shortly before the price drop [8][9] Competitive Landscape - The price reduction reflects the intense competition in the consumer electronics market, particularly from companies like Insta360 and traditional smartphone manufacturers [4][12] - DJI's entry into the 360-degree camera market with the Osmo 360 is seen as a strategic move to compete with Insta360, which has long dominated this segment [12][13] Consumer Electronics Trends - The consumer electronics sector is witnessing increased competition, with traditional smartphone manufacturers like OPPO and vivo planning to launch their own handheld imaging devices [16] - DJI's market share in the handheld imaging device sector is projected to decline from 19.1% in 2023 to 13.2% in 2024 due to rising competition [15] Product Challenges - The Osmo Pocket 3, while a flagship product, has limitations such as lack of waterproofing and a single camera lens, which may hinder its appeal in a market where multi-lens smartphones are becoming the norm [15][16] - The recent launch of the ROMO vacuum cleaner has faced criticism regarding its performance and functionality, indicating potential challenges in DJI's expansion into new product categories [18][19] Future Outlook - DJI's price cuts may be a strategy to solidify its market leadership and prepare for future product ecosystem developments amid increasing competition [19]