Core Insights - Dazhonghua launched a "Private Brand Festival" across nearly 500 stores nationwide, coinciding with its 28th anniversary, aiming to stimulate consumer spending through its private label offerings [1] Group 1: Private Brand Strategy - The company is implementing a dual-brand strategy with "Super Savings" and "Runfa Selection" series, focusing on price competitiveness and quality [1] - The "Super Savings" series connects directly with factories to eliminate middlemen, emphasizing cost-effectiveness while maintaining product quality at or above national standards [1] - The "Runfa Selection" series targets consumer demands for high quality at affordable prices, addressing health trends and local flavors [1] Group 2: Product Offerings and Goals - By September 2025, the company plans to launch nearly 500 SKUs across over 50 categories, including snacks, beverages, grains, condiments, and household cleaning products [1] - The initiative aims to transform healthy eating from a conceptual idea into practical solutions for consumers, establishing trust in the brand as a reliable partner in daily life [1]
大润发自有品牌升级，未来将持续推进自有品牌1+1双品牌战略