永辉CEO王守诚:“胖改”处于初级阶段 3年内走出生死线

Core Insights - The CEO of Yonghui Supermarket, Wang Shoucheng, emphasized the company's commitment to transformation and quality during the 2025 product launch event, indicating that the journey is challenging but necessary for long-term success [1][2] Company Strategy - Yonghui Supermarket has initiated a transformation journey inspired by the "Fat Donglai" model, focusing on internal changes and long-term goals [1] - The company aims to become a national supermarket brand within 5 to 10 years, despite acknowledging that it is still in the early stages of learning from the Fat Donglai model [1] Industry Context - The retail industry is experiencing intense competition, and Yonghui is not immune to these pressures, having previously prioritized efficiency and scale over employee satisfaction and customer experience [1] - Wang noted that over 80% of the transformed stores have seen an average increase in customer traffic, with over 60% of these stores reaching profitability levels higher than the past five years [2]