神垕：古镇焕新 “瓷”力十足

Core Insights - The article emphasizes the significance of characteristic towns in China's new urbanization and rural revitalization, highlighting their role as a vital node for economic development and cultural preservation [1][2][18] - The success of towns like Shenhou, which integrates traditional culture with modern economic practices, showcases the potential for high-quality economic growth through cultural heritage [1][2][6] Summary by Sections Characteristic Towns Development - The first batch of characteristic towns was announced in October 2016, with Shenhou Ancient Town being one of the 127 towns listed, marking a significant step in promoting new urbanization and rural revitalization [2] - Over the past nine years, the construction of characteristic towns has achieved remarkable results, with Shenhou Ancient Town exemplifying the integration of cultural tourism and economic development [2][3] Shenhou's Unique Cultural Heritage - Shenhou's unique Jun porcelain culture, known for its artistic value and distinct production techniques, sets it apart from other porcelain towns like Jingdezhen [3][4] - The town has developed a strong industrial base with over 300 related enterprises, including 228 registered Jun porcelain companies, indicating a trend towards industrialization and scale [5][11] Technological Innovations in Porcelain Production - Innovations in kiln technology, such as the development of liquefied gas kilns, have significantly improved the production success rate of Jun porcelain, transforming the industry [4][7] - The introduction of new glaze colors and techniques has further enhanced the artistic and commercial value of Jun porcelain, allowing for a broader market appeal [4][7] Cultural Tourism and Economic Impact - Shenhou Ancient Town has become a cultural tourism hub, attracting 2.07 billion yuan in tourism revenue in 2024, with 2.3 million visitors, showcasing the effectiveness of cultural tourism integration [8][9] - The town's historical preservation efforts, alongside modern infrastructure improvements, have enhanced its appeal as a tourist destination [8][9] Government and Capital Support - The local government has played a crucial role in promoting the town's cultural and tourism initiatives, including hosting events like the Jun Porcelain Cultural Tourism Festival [13] - Innovative financing models, such as PPP and EPC, have facilitated significant investments in infrastructure and development projects, ensuring sustainable growth for the town [13][14][16] Future Prospects - The article suggests that characteristic towns like Shenhou will continue to be vital for economic growth, cultural preservation, and urban-rural integration, with a projected market size of 1.4 trillion yuan by 2025 [17][18] - The ongoing development of diverse financing channels and innovative business models will further enhance the economic viability of these towns [14][15][16]