Ford Withdraws Tax Credit Program: Should You Hold or Fold the Stock?

Core Insights - Ford Motor Company has decided to withdraw its $7,500 tax credit program for EV leases after the federal subsidy expiration on September 30, 2025, aligning with a similar decision by General Motors [1][2] - The company will not claim the EV tax credit but will maintain competitive lease rates in the market, contrasting with competitors like Hyundai and Stellantis that are offering direct cash incentives [2] - Ford's shares have increased by 15.3% year-to-date, outperforming both the industry and its rivals [4] Sales Performance - In the third quarter of 2025, Ford sold 545,522 vehicles in the U.S., marking an 8.2% year-over-year increase, with sales of pickups and vans rising by 7.4% [8][9] - Sales of electrified vehicles, including hybrids and all-electrics, reached 85,789 units, up 19.8% year-over-year, representing 15.7% of total sales [8][9] Ford Pro Segment - Ford Pro is experiencing strong order books and a 30% increase in software subscriptions, indicating a promising future for the segment [11] - The successful launch of the all-new Super Duty and increasing demand across vehicles, software, and services contribute to Ford Pro's growth [11] Financial Outlook - Ford has raised its expected tariff impact for 2025 to a net $2 billion, up from a previous estimate of $1.5 billion, with a gross tariff cost forecast now at $3 billion [12][13] - The Model e segment continues to face challenges, with losses widening to $5.07 billion in 2024 due to pricing pressure and high costs associated with new EV development [13] Valuation and Broker Ratings - Ford appears undervalued with a forward sales multiple of 0.28, significantly lower than the industry's five-year average [14] - The average brokerage recommendation for Ford stock is 3.12 on a scale of 1 to 5, indicating a neutral stance among analysts [15] Conclusion - Ford demonstrates solid operational performance and market resilience, with strong sales momentum and expanding demand in its Ford Pro division [19] - Despite challenges from tariffs and losses in the EV unit, Ford's attractive valuation and focus on software-driven revenue suggest a compelling long-term investment opportunity [20]