解析“小暖象”背后的“五稳”“六维”密码

Core Insights - The company has demonstrated a steady growth in asset management scale, which is rare in the fluctuating asset management industry, attributed to a clear customer and product positioning strategy [1][2] - The mission of the company is to serve the real economy and promote common prosperity, integrating the political and people-oriented nature of financial work into practice [1][2] Group 1: Development Strategy - The company has served over 25 million customers and generated nearly 200 billion yuan in returns since its establishment in July 2020 [2] - As of June 2025, the company's product management scale reached 2.13 trillion yuan, with over 700 billion yuan in medium to long-term products, placing it among the top wealth management firms [2] - The company emphasizes a stable product strategy focused on fixed-income products while diversifying its offerings to create a comprehensive wealth management product supermarket [2][3] Group 2: Operational Framework - The company operates on a "six-dimensional" system covering customer, channel, product, investment research, assets, and risk control, which is essential for its stable development [3][4] - The investment research system is designed to cover a wide range of asset classes, necessitating multiple research modules to effectively manage diverse risks [3][4] - The product system includes over 2,000 products, with a focus on clear legal positioning and distinct characteristics for each product [4] Group 3: Social Responsibility and Innovation - The company integrates charitable activities into its financial products, allowing investors to contribute to social causes while earning returns [5][6] - As of July, the company has launched 23 charitable financial products, raising over 18 billion yuan and donating more than 18 million yuan to support children in need across multiple provinces [6] - The company is also expanding into technology finance, green finance, and digital finance, with a focus on innovative sectors such as renewable energy and biotechnology [6][7]