Core Insights - The "Yunong Excellent Products" brand has become a new symbol for showcasing modern agriculture in Henan, with 377 enterprises and 717 products included in its catalog, covering various categories such as planting, breeding, and processing [1][2] - Henan has maintained a stable grain production of over 130 billion jin for eight consecutive years, significantly contributing to the transformation from "selling raw materials" to "selling products" and "selling brands" [1] - The brand is set to implement a "Ten Gold Standards" admission criteria in 2024, focusing on green food, organic products, and other authoritative certifications to ensure trustworthiness [1] Digital and International Expansion - Digital empowerment is identified as a new engine for the growth of "Yunong Excellent Products," with plans for an online program launch in 2025 to create an integrated marketing network [2] - ASEAN is highlighted as Henan's largest trading partner, with a steady influx of fruits like durian and mangosteen into the market, while Henan's frozen and snack foods are entering Southeast Asian households [2] - The brand has established partnerships with trade organizations in Malaysia, Thailand, Cambodia, Australia, and Hungary, and is setting up overseas warehouses in Uzbekistan and Myanmar to enhance its international distribution network [2]
豫农优品的全球化之旅
He Nan Ri Bao·2025-10-13 23:10