“反向旅游”成假日经济“新图景”

Core Insights - The trend of "reverse tourism" is gaining momentum, with significant increases in travel bookings to lesser-known destinations, reflecting a shift in consumer preferences towards less crowded and more authentic travel experiences [1][2][9] Group 1: Travel Trends - Hotel bookings in over 30 county-level destinations have seen a year-on-year increase of over 100%, indicating a strong demand for county tourism [2] - Popular small cities are emerging as new favorites during holidays, with notable increases in travel orders, such as a 300% rise in bookings for Enshi, Hubei, and a 57% increase for Yuncheng, Shanxi [3] - The concept of "reverse tourism" is not just a temporary trend but represents a deeper exploration of the essence of travel, focusing on emotional experiences rather than just sightseeing [6][10] Group 2: Consumer Preferences - Nearly half of respondents in a survey indicated that small cities offer high cost-performance ratios, with a budget range of 2001-5000 yuan being the mainstream choice for holiday travel [4] - 82.2% of respondents expressed plans for future trips to small cities, highlighting a growing interest in these destinations [7] - The search volume for hotels near morning markets has increased by 70%, indicating a preference for local experiences that reflect everyday life [4] Group 3: Economic Impact - The rise of "reverse tourism" has led to increased demand for off-peak travel, with many office workers opting for flexible holiday plans to avoid crowds [7][9] - Data shows that hotel costs can be reduced by 20% during certain periods, and flight prices can drop by over 30% after peak travel days [7] - The influx of tourists to small cities presents both opportunities and challenges, requiring improved public services and infrastructure to sustain growth [10][11]