Chang Jiang Shang Bao·2025-10-14 00:00Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, expresses strong opposition to the influence of capital in the automotive industry, likening certain companies to "Evergrande" and emphasizing the need for sustainable practices in vehicle manufacturing [8][9]. Sales Performance - In the first nine months of 2025, Great Wall Motors achieved total sales of 923,400 vehicles, marking an 8.15% year-on-year increase [2][9]. - The sales breakdown includes: Haval brand at 528,500 units (up 12.03%), WEY brand at 63,600 units (up 96.35%), Great Wall pickup trucks at 136,200 units (up 3.11%), Ora brand at 29,700 units (down 37.06%), and Tank brand at 165,100 units (down 2.75%) [9]. Channel Adjustments - Great Wall Motors is currently adjusting its direct sales channels, with the Tank series withdrawing from direct sales and returning to dealer networks, while the WEY brand becomes the sole focus of the direct sales system [3][5][7]. - The direct sales brand, initially named "Great Wall Intelligent Retail," is reportedly being renamed to "WEY New Energy Direct Sales" [7]. Financial Performance - In the first half of 2025, Great Wall Motors reported revenue of 92.335 billion yuan, a 0.99% increase year-on-year, and a net profit of 6.337 billion yuan, a 10.21% decrease [9]. - The second quarter of 2025 saw revenue of 52.348 billion yuan, a 7.78% year-on-year increase and a 30.81% quarter-on-quarter increase, marking the best second-quarter revenue performance in history [9]. Industry Insights - Wei Jianjun highlights the challenges faced by automotive dealers, particularly in lower-tier cities, and the need for direct sales to connect with high-end consumers [7]. - He warns that the current trend of capital-driven sales strategies could harm the industry, leading to unsustainable practices and financial mismanagement [8][9].