抓住情绪消费风口

Core Insights - The rise of emotional consumption reflects a shift in consumer behavior, where individuals prioritize emotional experiences and psychological satisfaction over mere utility [1][2] - The emotional economy in China is projected to grow significantly, with estimates suggesting a market size exceeding 2.3 trillion yuan in 2024 and potentially surpassing 4.5 trillion yuan by 2029 [2] Group 1: Emotional Consumption Trends - Emotional consumption is characterized by consumers spending not out of necessity but for emotional gratification, emphasizing the emotional value and connection associated with products [1] - A significant portion of young consumers (60%) are willing to spend on emotional experiences, indicating a strong market for products that evoke feelings of nostalgia or joy [1][2] Group 2: Market Opportunities and Strategies - Companies must innovate to create products that resonate emotionally with consumers, transitioning from merely providing value to fostering emotional connections [2] - Utilizing advanced technologies like big data and artificial intelligence can help businesses understand and cater to the increasingly personalized emotional needs of consumers [2] Group 3: Sustainable Practices - While recognizing the potential of emotional consumption, companies should avoid exploitative practices and focus on creating healthy, sustainable emotional value [3]