通讯丨巴西游戏展会掀起“中国风”

Core Insights - The Brazil Game Show has showcased a significant presence of Chinese gaming products and hardware, creating a "Chinese wind" in the Brazilian gaming market [1][3][5] Group 1: Event Overview - The Brazil Game Show, one of the largest gaming exhibitions in Latin America, took place from October 9 to 12 at the Anhembi Exhibition Center in São Paulo, featuring around 400 booths and various gaming-related activities such as esports competitions and music concerts [1][6] - The event attracted a record number of attendees, contributing to a cumulative audience of over 3 million since its inception in 2009 [6] Group 2: Chinese Gaming Products - MiHoYo's game "Genshin Impact" had a prominent booth, drawing large crowds of Brazilian players, many of whom dressed as game characters, highlighting the game's popularity in Brazil [1][3] - The booth offered a new version for trial, and many official merchandise items were available for the first time in Brazil, indicating strong demand [1][3] Group 3: Other Chinese Contributions - Smile.One showcased the martial arts game "Yan Yun Shi Liu Sheng," developed in collaboration with NetEase, which attracted significant interest from attendees due to its appealing graphics and action design [5] - TCL presented new gaming products, including QD-MiniLED gaming TVs and large curved gaming monitors, aiming to enhance the entertainment experience for young consumers in Latin America [5]