趋势研判！2025年中国情趣内衣行业产业链、产销量、市场规模、竞争格局及发展趋势分析：生产规模已较为可观，市场规模有望达到102.38亿元[图]

Core Insights - The Chinese lingerie industry has experienced rapid growth, driven by increasing disposable income, the openness of sexual culture, and individual desires for self-expression [1][4] - The younger generation, influenced by diverse cultures, is more accepting of lingerie, leading to its normalization as part of "life's pleasures" [1][4] - The production scale of the lingerie market has become considerable, with major manufacturers located in Jiangsu, Guangdong, Zhejiang, and Shanghai [1][5] Industry Overview - The lingerie market in China is projected to have a production volume of 19.866 million sets in 2024, a decrease of 2.18% from the previous year, and a demand volume of 9.533 million sets, down by 1.51% [1][5] - The market size is expected to reach 9.873 billion yuan in 2024, reflecting a year-on-year increase of 0.76 billion yuan [1][4] - By 2025, production is anticipated to rise to 20.323 million sets, with demand reaching 9.691 million sets and market size growing to 10.238 billion yuan [1][5] Industry Chain - The upstream of the lingerie industry includes raw materials such as fabrics, accessories, lace, and dyeing [6] - The midstream focuses on the research and production of lingerie, while the downstream involves sales through various channels, including department stores, specialty shops, supermarkets, and e-commerce platforms [6] - Online channels are the primary purchasing method for consumers, with platforms like Taobao, JD.com, and Pinduoduo offering privacy, variety, and convenience [6] Competitive Landscape - Despite rapid growth, the Chinese lingerie industry remains relatively underdeveloped compared to Western countries, with low brand awareness and product quality [8] - Many manufacturers operate on a small scale, often as family-run businesses, leading to inconsistent product quality [8] - Established brands like Yehuo, Yibizhan, Suzeer, and Ouziliya have gained some recognition, but most products are sold in small batches through discreet channels [8] Development Trends - The lingerie industry is undergoing significant transformation, with increasing consumer brand awareness and a preference for fashionable, personalized designs [9] - Technological advancements are expected to drive innovation within the industry, presenting new opportunities for growth [9]