海南兴隆咖啡岛外首店在京开业

Core Insights - The opening of Longbosta, an innovative brand under Zhengda Coffee, in Beijing marks the first expansion of Xinglong Coffee outside Hainan, indicating a significant step in its national market strategy [1] - The store is located in a prime commercial area, aiming to create a cultural coffee experience that connects Beijing and Hainan [1] Company Overview - Longbosta's product offerings include three main series: the Xinglong Coffee series featuring classic and creative blends, the IIAC Gold Award series using premium Arabica beans, and a variety of specialty teas and fruit drinks [1] - The food menu provides a full-day experience, including items from breakfast to afternoon tea, such as ham and cheese ciabatta and French croissants, along with desserts that incorporate coffee elements [1] Future Development - Longbosta's future growth will leverage the industrial foundation of the Xinglong Coffee Cultural Park, which serves as a national AAA-level tourist attraction, encompassing coffee cultivation, processing, cultural education, and tourism [1]