Xin Lang Ke Ji·2025-10-14 02:33Core Insights - The global wearable wristband device market is experiencing significant growth, with shipments expected to reach 50.2 million units in Q2 2025, representing a 13% year-over-year increase [1][2] - Strong demand for entry-level devices and advanced tracking features are driving market expansion, with a projected market growth of 8% in 2025 and 9% in 2026 [1] Brand Performance - Xiaomi leads the market with 9.5 million units shipped in Q2 2025, capturing 18.9% market share, a 61% increase from 5.9 million units in Q2 2024 [2] - Huawei follows with 8.8 million units shipped, holding 17.4% market share, marking a 47% increase from 6.0 million units in Q2 2024 [2] - Apple shipped 7.6 million units, accounting for 15.2% market share, showing a slight decline of 1% from 7.7 million units in Q2 2024 [2] - Samsung's shipments increased by 52% to 4.3 million units, representing 8.6% market share, up from 2.8 million units in Q2 2024 [2] - The Indian brand Noise shipped 2.0 million units, a 15% decrease from 2.4 million units in Q2 2024, holding 4.0% market share [2] - Other brands collectively shipped 18.0 million units, down 8% from 19.5 million units in Q2 2024, representing 35.9% market share [2]