Core Insights - Polestar has officially closed its last direct sales store in China, located in Shanghai, marking the end of its direct sales model in the Chinese market [2] - The closure is part of a strategic adjustment to better align with the rapidly changing and diverse consumer demands in China [2] - Polestar's sales in China have been declining, with annual sales figures dropping from 2048 units in 2021 to 1100 units in 2023, indicating a significant downturn [2] Company Background - Polestar is a high-performance electric vehicle brand established on December 29, 2015, and is closely associated with the Volvo Car Group [2] - The brand originated from Polestar Racing Team, initially serving as Volvo's performance tuning division [2] - Key milestones include the launch of Polestar 1 in 2017, Polestar 2 in 2019, and the listing on NASDAQ in 2022, along with the introduction of several new models [4] Sales Performance - In 2023, Polestar's sales in China have shown a drastic decline, with only 80 units sold from January to August, and monthly sales often in single digits [2] - The sales figures for the years 2021 to 2023 indicate a downward trend, with 2048 units sold in 2021, 1717 in 2022, and 1100 in 2023 [2] Strategic Decisions - In April 2023, Polestar announced the termination of its joint venture with Xingji Meizu Group, ending operations of Polestar Era Technology (China) Co., Ltd. [3]
极星汽车关闭最后一家在华直营店，今年累销不足100辆